Point 21: Institutions That May Produce, Distribute and Exhibit My Film

                                                              

Point 20: Categorising My Audience

                                        

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Due to my target audience being from the age of 15-24 this takes up 50% of the amount of people according to the pearl and dean graph. This means that my film will clearly fit the age range that I have aimed for and will hopefully be viewed by a lot of people. It also shows that the amount of males and females attending are almost even, much like how my film is aimed at both genders. I don't believe the social classes will effect my movie audience as much though, as I believe it can be understood by all. 

Point 19: Perfect Audience Member

After going to uktribes.com and reading through the multiple groups that are appointed to people depending on their personality and lifestyle I have come to the conclusion that my target audience are part of the leading edge. This includes creatives, urban artists, DIYers and scenesters who are all seen as proactive leaders that live for making music, curating club nights, publishing magazines and documenting the latest things online. The sub-category creatives may produce music, promote club nights, start indie bands and create festival stages. Urban-artists are another sub-category which often contribute to urban arts such a spoken word, rap, graffiti and urban music. Divers are creative and often produce music and start indie bands, they also often influence urban culture in major cities. The final sub-category that I believe applies to my target audience are the scenesters who set themselves apart by creating new friend and bring music from across all types of people and making it their own.

My target audience is within the age gap of 15-25 that should attract both genders through the neutral topic of music. The people are attracted to new ideas and the ideas of new music and trying to get somewhere in life. 

An example of my perfect audience member would be an 18 year old girl, who listens to a wide variety of music but has a special liking for alternative music and bands. 

My audience member will most likely eat popcorn and have a drink, at least this is what I have gathered from the people that I know that fit into the leading edge category. The music they listen too will reflect their leadership and alternative skills with them exploring both old and new music. It will be of a diverse range and this should hopefully be reflected within the movie.

Point 18: Audience Research

A fast paced beginning with upbeat music is one way that you can create a good opening to a film. Begin Again is a good example of this with the fast paced music and multiple settings within the first couple of minutes. Ferris Bueller's Day Off is another good example of an opening that attracts people to films. The beginning has the main protagonist talking directly to the audience about his life. This resonates with the target audience who can relate to the character of Ferris wanting to skive off school. It also uses fast paced music and multiple camera actions to keep the pace of the movie going. When a movie starts and they have long introductions with a lot of title texts and nothing going on audience are put off. It is important that when the title text comes up you keep it interesting by not having a plain screen or having the text up for too long. People are more attracted to movies which are fast paced from the start rather than a movie with a slow start and a large about of title text.

                                                            

Ferris Beuller's Day Off also uses the opening sequence to establish the relationship between the different characters and their individual personalities. The use of the camera shots which show the protagonist facing the camera and creating dramatic irony by including the audience in on his lie about being ill.