After going to uktribes.com and reading through the multiple
groups that are appointed to people depending on their personality and
lifestyle I have come to the conclusion that my target audience are part of the
leading edge. This includes creatives, urban artists, DIYers and
scenesters who are all seen as proactive leaders that live for making music,
curating club nights, publishing magazines and documenting the latest
things online. The sub-category creatives may produce music, promote club
nights, start indie bands and create festival stages. Urban-artists are another
sub-category which often contribute to urban arts such a spoken word, rap,
graffiti and urban music. Divers are creative and often produce music
and start indie bands, they also often influence urban culture in
major cities. The final sub-category that I believe applies to my
target audience are the scenesters who set themselves apart by creating
new friend and bring music from across all types of people and making
it their own.
My target audience is within the age gap of 15-25 that should attract
both genders through the neutral topic of music. The people are attracted to
new ideas and the ideas of new music and trying to get somewhere in life.
An example of my perfect audience member would be an 18 year old girl,
who listens to a wide variety of music but has a special liking for alternative
music and bands.
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