Wednesday 18 November 2015

Point 18: Audience Research



A fast paced beginning with upbeat music is one way that you can create a good opening to a film. Begin Again is a good example of this with the fast paced music and multiple settings within the first couple of minutes. Ferris Bueller's Day Off is another good example of an opening that attracts people to films. The beginning has the main protagonist talking directly to the audience about his life. This resonates with the target audience who can relate to the character of Ferris wanting to skive off school. It also uses fast paced music and multiple camera actions to keep the pace of the movie going. When a movie starts and they have long introductions with a lot of title texts and nothing going on audience are put off. It is important that when the title text comes up you keep it interesting by not having a plain screen or having the text up for too long. People are more attracted to movies which are fast paced from the start rather than a movie with a slow start and a large about of title text.
                                                            


Ferris Beuller's Day Off also uses the opening sequence to establish the relationship between the different characters and their individual personalities. The use of the camera shots which show the protagonist facing the camera and creating dramatic irony by including the audience in on his lie about being ill.         



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