Evaluation Question 5: How did you attract/address your target audience?

I have annotated a copy of 'Standard Goods' in order to explain the ways in which my video attracts my target audience. This is something I had to keep in mind throughout the entire planning and filming. As it is key that the mis en scene you use throughout the film is easily relatable to the target audience. I used an older version of my film to add the annotations to so that they don't disturb the audience when they watch the final cut.

Annotated Version

These are screenshots of the reason I chose to include certain things in my film and how they attract my target audience.

Evaluation Question 4: Audience

Question 4: Who would be the audience for your media product? from Olivia Gardiner

Evaluation Question 3: Media Institutions

What kind of media institution might institute might distribute your media product and why?

This is the editors commentary version of the prezi that I made.

Evaluation Question 2: How does your media product represent particular social groups?

It was important that throughout the creation of my film that I made sure it represented the correct social group. I will explain how I managed this in the video below.

Evaluation Question 1: “In what ways does your media product use, develop or challenge forms and conventions of real media products?”

Above is the nine shot grid of the key parts of my film including the title, setting, costume, camera work and editing, font and styles, narrative, genre, character and special FX. Within this grid you should be able to see how my film reflects the independent music film genre and the way it may challenge the normal conventions.

Within the first photo on the grid you see one of the actors names being present on in-film titles within music notes. This is similarly used within the photo of the band tickets and on the door; they are all alternative and creative ways to present the titles. By presenting the titles this way you are able to draw upon the genre and make them match with the setting. The use of music sheets and concert tickets automatically helps to suggest to the audience that the film is about music.

I also chose to include the title of my film as in-film titles which I think can be seen as something different to what is usually done. I wanted to challenge the normal media conventions and see if I could include it in the film without having to add it on later.

A special FX can be seen within every photo as I chose to colour match the clips so they all had a similar filter. This helped to add to the genre as I used warm lighting to create the sense of intimacy that a lot of independent films tend to offer.

From the editing point of view you can see that as well as in-film text I chose to place some of the titles in using digital text. This allowed me to choose a fun and unconventional text to reflect the indie vibe of the film.

My character within the film is shown on the grid and I believe challenges some of the genres norms. Most independent music films are based around a strong male protagonist whereas my film is based around a strong female protagonist. I believe this stretches the normal conventions in a very positive way.

The setting can be seen during the over the shoulder shot of the character allowing the audience to see the characters bedroom. This allows the audience to further understand the situation and genre of the film due to the visible band posters and the guitar in the room.

The costume I chose for my character was of course her pyjamas which consisted of an old black shirt and bottoms. I believe this is fitting to the genre as usually the character in music films tend to wear grungy clothing. Due to this being a bedroom scene I also wanted to keep the costume to a minimum to reflect the realism of the scene.

Point 38: Re-shoots and Pick Ups

After receiving feedback from my teacher and from my observations I decided that I needed to re-shoot a couple of the clips as well as re-edit certain aspects. One thing that I had to reshoot was some of the in film titles that were out of focus. I re-shot these titles and edited them into the original copy of the film. Secondly I decided to put a filter over the film to help it come across as more independent and alternative. I also chose to edit the text font to better match the independent genre with a more rounded and free flowing font.

Point 36 & 37: Rough Cut

This is my first draft and rough cut of my opening sequence to the film I have titled 'Standard Goods'.
I realise that there are some shots that I need to re-shoot as the focus or steadiness isn't correct. However I am happy with this as my first draft and now know how I can improve it before I publish my final cut.

I had to very carefully plan out the order to which I was going to shoot the film in so that the characters morning routine was parallel to the chronological opening titles. The actress and I went over the scene multiple times to make sure the transition between clips were smooth. Something that I struggled with throughout the filming process was making sure that the cameras shadow was not visible on screen. Due to this challenge i am going to have to reshoot some of the scenes as I am not happy with the outcomes of the clip. Overall the shooting process went well and the first rough edit is what I was hoping for. Now I can look over it and improve on the errors and mistakes that are present within the film